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John,
SSL is one reason.
The other critical reason: If one of your clients gets attacked by a DDOS (Denial of Service) attack, the techs will block access to the IP address being blocked.
If you use shared: all the clients on that server get affected - you won't be popular
If you use you MAIN exclusive IP, your MAIN website goes down as well as all your clients'. Clients won't know what's up, and you need to move everyone (inlcuding yourself)
If you use your SECOND exclusive IP, your clients go down, but your website stays up. You can then move your good clients to your first IP address, whilst the nasty one is fixed. Then restore later.
DDOS attacks on "casual" sites are rare, but you don't know if they happen or what triggers them. So this minimises the damage.
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Rob
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For your information, there's a lot more to ogres than people think.
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