Thank you!
I could say that BluGuy was my lucky break. You'd be amazed, but most of the original brands I created got totally "killed", twisted and turned until it was nothing like the concept, 'til the point I had to pull out of the projects, as I didn't want to be associated with something I didn't believe in.
Olly Warburton (client for BluGuy) just said to me one day: "Work your magic and then pitch it to me". My kind of client
The problem with potential branding or rebranding clients today is the fact that they don't understand this process takes money, but mostly time, patience, a lot of brainstorming and involvement. At this point I have to tell them that Rome wasn't built in a day
It's been quite some time since I was involved in such a project, but then again, for me it's like riding a bike. You never forget.