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Keyword Research – a necessary evil

This is part 2 in the Search Engine Strategy Series where I am documenting my own journey in SEO and the effects it is having on HostNexus. For a table of contents on this series please see this first post

SEO is generally pretty boring. The fun part is watching the results of your efforts. And the first step in SEO, Keyword Research, makes my eyes bleed. It kills me so much that I even had this articles written out in Word and it still took a week to simply copy and paste, upload a few images, clean it up a bit and paste.

BUT, unfortunately it is very necessary and is the foundation of your SEO so it can’t be ignored or done half-heartedly. You are going to have to spend time on it and maybe money but once it’s done, it’s done (for a while anyway). Right, onwards…. Read the rest of this entry »