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09

Apr

6

SEO Case Study: HostNexus

This is part 4 in the Search Engine Strategy Series where I am documenting my own journey in SEO and the effects it is having on HostNexus. For a table of contents on this series please see this first post

There is too much “do what I say and not what I do” on the internet so to prove I am practising what I preach here is a little case study. I’m detailing keyword terms I’m targetting, where we stood at the beginning and will update regularly (maybe once a month) to see how we are getting on.

Few things to point out though: Read the rest of this entry »

09

Mar

25

Keyword Research - So Now What?

This is part 3 in the Search Engine Strategy Series where I am documenting my own journey in SEO and the effects it is having on HostNexus. For a table of contents on this series please see this first post

So you now have your Keyword list. Before you start on the next steps in your SEO Strategy you need to work out if the keywords are attainable. There is no point optimizing your site your site for a keyword in an extremely competitive niche where all the top rankers are large, authoritive sites with a huge amount of backlinks. Later on in the series I’ll be giving you tips on how to get decent links from over 500 sites so also take that into account if you are going to follow this course through till the end. And if all goes to plan those 500 or so links will produce a lot more links.
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09

Mar

18

Twitter Loses Funding, Announces Closure

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Twitter announced today that it was unable secure investment in its latest round of funding and that it will close within 6 weeks if a buyer isn’t found.
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09

Mar

16

Keyword Research - a necessary evil

This is part 2 in the Search Engine Strategy Series where I am documenting my own journey in SEO and the effects it is having on HostNexus. For a table of contents on this series please see this first post

SEO is generally pretty boring. The fun part is watching the results of your efforts. And the first step in SEO, Keyword Research, makes my eyes bleed. It kills me so much that I even had this articles written out in Word and it still took a week to simply copy and paste, upload a few images, clean it up a bit and paste.

BUT, unfortunately it is very necessary and is the foundation of your SEO so it can’t be ignored or done half-heartedly. You are going to have to spend time on it and maybe money but once it’s done, it’s done (for a while anyway). Right, onwards…. Read the rest of this entry »

09

Mar

10

SEO STRATEGY SERIES: 1 – Introduction

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If you make money online then my guess is you’ve realized that to get significant, long lasting traffic you need to rank well in the search engines and in particular, Google.  You know you need to optimise your site(s) for the search engines and you might have fiddled around here and there but the whole SEO thing might be a bit daunting. Can you do it yourself? Should you hire an SEO firm to help you? These are questions I asked myself last year and you might be asking yourself the same things. You might be really busy and the extra work is simply not welcome. But email a few reputable SEO companies and see their quotes – I guarantee it will give you some motivation to do it yourself. ;)

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09

Mar

8

Get a Gravatar

If you’re a WordPress user then Gravatars will be nothing new to you. For the uninitiated a Gravatar (Globally Recognised Avatar) is an avatar that will follow you around the net as you comment on WordPress blogs (assuming the blogs have Gravatars enabled).

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