Our new site has been live for a month now. The feedback has been truly amazing. So many people mentioned how much they liked the site and many emailed us just to say that. I thought the site was good but the sheer amount of positive feedback really took me by suprise.

We have seen a 400% increase in sales and about the same increase in traffic. The traffic stats are a bit skewed because the old NexusPortal is now integrated with HostNexus so the stats include forum traffic and support traffic. But there is no doubt that a good site helps convert visitors into customers. I saw the same thing 6 years ago when we launched the old Ceonex site.

But how often should a company change its site? The net is an ever-transforming animal so there really is a need to change designs to keep up with the latest trends. Some people say once a year but I think that’s a bit much and I certainly wouldn’t be able to handle that. I think maybe every 2 years would okay for small changes. In our case it had been 6 years so a radical change was needed but believe it or not I set out on this mission to get a new site up for HN in June 2006 - yep, 3 years ago. So just how can a site take 3 years to build?
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